Filed under: Analysis / Opinion, iPod Family, iTunes, Reviews, Apple
PC Magazine has given the iPod Touch a 5/5 score and their Editor's Choice award. High praise even from a definitely non-Apple source. Tom Gideon calls it "a thing of beauty," and says it's the best iPod ever. Well, no duh.

He does say a major drawback is that the WiFi store doesn't contain movies, but that's just a matter of time, isn't it? Otherwise, he says the store works great, and will allow for plenty of spur-of-the-moment music purchasing (which surely Apple will love). Gideon even spends quite a bit of time on what I really think is one of the most important features of the iPod Touch-- the Starbucks integration. Every time you pass a Starbucks, an icon shows up in the dock of the iPod Touch's iTunes WiFi screen, and that is huge. Advertisers with even a little bit of forward-looking ability are probably fainting at the thought of what they can do with what.

Strangely enough, Gideon doesn't mention the one problem I have with an iPod Touch, and the reason I'm sticking with my video iPod: the memory. 8 and 16gb are just embarrassing for a serious music player, whether the interface is amazing or not. For Gideon and other folks with only 16gb of music, obviously it's not a problem. But for us music lovers, who want to carry around our entire collection in our pockets, the current Touch doesn't cut it. Better to stick with a classic and leave the awesome interface for the iPhone.

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