How much wood would a woodchuck chuck to make a bunch of press kits?

cellphoner · #1 01-28-2008, 02:27 PM

Filed under: Macworld

Gallery: Macworld press kit waste

In the press room at Macworld there was a little foyer with alphabetized buckets where you could pick up press kits from the various vendors. This is an exercise in wastefulness, as many of the press kits are glossy folders filled with photocopies and CD's.

Now, I realize the coordination required to put all this on a single DVD or USB drive would be immense, so I'm not blaming Macworld/IDG here, but surely there's got to be a better way. I've made a gallery of the leftover press releases, CD's and cases I was left with-- and I didn't even take everything! I also had to discard all the covering folders for what I did grab, because I didn't want to pay $60 extra for the additional weight in my luggage (no kidding, it was like an extra 10 lbs. of junk). Sadly, that stuff got trashed in my hotel room, and I'm sure it didn't get recycled. Maybe next year the dream of a "paperless" Macworld can be realized...

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