Fortune on the Intel-Apple relationship

cellphoner · #1 06-16-2008, 11:15 AM

Filed under: Apple Corporate

Fortune has an interesting article detailing how Apple and Intel are fast on the way to becoming best buds. Apparently Intel has been more willing to accommodate Apple than some of its other customers, as demonstrated by the MacBook Air. It seems that in the design phase of the Air Apple went to Intel with the processor spec they wanted and the response was "'We don't have that,' or 'We have that on a roadmap 3-4 years from now,'" but after digging around Intel realized that they had a processor concept on the shelf that "had been put on the back burner after PC makers gave it a ho-hum reception." So they revamped it slightly and delivered it to Apple within a year. And the Air was just the beginning with several "equally aggressive" projects in the pipeline for the two companies. In short, it seems like the relationship is good for both partners, with Apple making demands that push the technology forward and Intel responding in ways that look to benefit the larger PC industry as a whole.

[via Gizmodo]

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